Guide
12 October 2026
FOOH, or fake out of home, shows impossible ads in real streets, like a giant mascara brushing a metro train or bags rolling through Paris. Everything is made in CGI, then shared on social media.
Questions
What is FOOH?
A fake out of home video shows a spectacular outdoor ad. It is made entirely in CGI, then integrated into real street footage.
What is the difference between OOH and DOOH?
OOH is classic outdoor advertising (billboards, bus shelters). DOOH is the digital version, on screens.
How much does a FOOH video cost?
Based on prices published by French studios, one gives €1,500 to €12,000 and another €4,000 to €200,000, with most of the market between €10,000 and €40,000.
Should you say that a FOOH video is fake?
Yes, we advise it. A note saying “made with CGI” avoids misleading the public and protects the brand.