Roubaix · Lille, France
Services 01/07
With 3D product animation, we can show your product from the inside, as an exploded view or in macro, even if it isn’t made yet. We also make 3D packshots and CGI commercials. We start from a 3D scan, your CAD files or the product itself.
What you get
Product films and launch videos
CGI commercials for social, web and TV
3D packshots, stills and turntables
16:9, 9:16 and 1:1 from a single scene
For Decathlon’s BG500 boxing glove, we started from a 3D scan of the product. We did the modeling, texturing and lookdev to show its key design features.
Tools: Blender, Houdini, Maya, DaVinci Resolve Studio
Why a 3D product film rather than a shoot?
If your product only exists as a prototype or a CAD file, we can already film it. Shots that are impossible on set become easy, like a view through the shell, an exploded view or slow motion on a material. Once the product is in 3D, the same scene gives you every format and every colour, without a new shoot.
3D packshots and e-commerce images
From the same 3D model, we render still packshots and turntables, on any background and in every colour. We set up the materials so they look good in close-up, on a product page as well as in a film.
CGI commercials for social, web and TV
We make 6, 15 or 30-second spots and vertical cuts for social media. We can also add CGI to real footage. We write, animate, render and finish the film, then deliver every cut you need.
Sport, tech and automotive
We made the BG500 boxing glove film for Decathlon (sport), a fan-made ad for the NVIDIA RTX 4090 (tech) and NEVER STOP, a full-CG automotive short film. For each product, we rebuild the materials, the reflections and the mechanisms in 3D.
How we work
01
Brief, references and formats
02
Scan or CAD → clean 3D model
03
Lookdev made for close-ups
04
Animation, lighting and rendering
05
Compositing, grading and sound
06
Delivery in every format you need
Related work
Client work — Decathlon
Spec ad · fan-made
Short film
Questions
What do you need from us for a 3D product animation?
Product references, your CAD files or a 3D scan if you have one, your brand guidelines, the formats you want and the delivery date. If you don’t have CAD files, we model from the product or from photos.
Can one film be cut for social, web and TV?
Yes. The product is in one 3D scene, so we render the same shots in 16:9, 9:16 and 1:1. We also render stills for your product pages.
What software do you use for 3D product animation?
Blender and Houdini, from modeling to FX.
How much does it cost?
It depends on length, level of detail and the number of formats. Send us a few lines and we’ll come back with a quote.
How long does it take?
It depends on the film. Tell us your deadline and we’ll tell you straight away if it’s doable.